Logo Design / Company Branding

When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?”, what exactly is it about the design that gives you that impression?

There are four critical elements that can be seen in every great logo design:

1. It must be describable
2. It must be memorable
3. It must be effective without colour
4. It must be scalable i.e. effective when just an inch in size